The renewed Tungsram brand made its global exhibition debut at Automechanika Dubai in May this year, kicking off a ‘roadshow’ that will also take in Automechanika Frankfurt in September.
The Dubai fair, the largest international automotive aftermarket trade show in the Middle East, saw us represented by our local distributor Al-Maha Auto Spare Parts and began the process of reinforcing brand awareness among customers from key automotive markets such as Saudi Arabia and Iran. The show also provides an important entry into markets across the wider Middle East, Africa, Asia and key CIS countries.
In taking part, we were one of more than 1,800 exhibitors from 61 countries. Nearly 32,000 visitors from 150 countries attended and included representatives from accessories wholesalers/distributors, OEM manufacturers and other industry professionals.
Dubai-based Al Maha is an official distributor for Tungsram and has been meeting the needs of the region’s automotive trade for more than three decades.